Use Email Blasts To Keep Your Clients and Customers Up To Date
If you have read a few other articles on this blog. You will know by now that I love email. However, email can is disruptive, time-consuming, and gets in the way of working on the things you really want to work on. What if you could do email blasts from inside Outlook?
In my software development career I became a bit of an expert in automation. I believe that you can use automation to your advantage, especially with email. Taking some, if not all of the workload, squarely off your shoulders.
Have you ever wished you could just “blast” out all your emails in less than 30 minutes? Do you end up sending the email over and over again to different people, with just a slight tweak to the name?
It’s important to keep people updated with what you and your business is up to and how you can help them. However, this task can be a real drain on people’s time.
Creating personable emails are key for building up a relationship with a potential lead or existing customer.
However, it can be a drain on your time if you are sending out say a product or service update to your client base. With 95% of the content being the same in every email.
There are plenty of email services out there to “help you” with your email blasts. I’ve tried a number over the years and have never really found one that I’m entirely comfortable with. They tend to get expensive, you end up having to import and export people details. Then they go an change the user interface just cos they have done some “product research”.
I just want to use a tried and trusted app that I have used for years, without having to spend my working day in my inbox.
Personalization using Outlook.com
Blasting out mass personalized emails from a template is something I have done, many many times. I’m not even going to think how many times I have made an error in an email.
In my previous blog post I discussed my side projects and how I was reaching out to people and local businesses.
I also touched upon why I created Outflash. The main reason was to try and reach as many of my contacts possible. Whose information I had saved in Outlook. In a quarter of the time.
Wanting to keep the emails personal and have that “human touch” to them. I didn’t want to build something that was just a generic email sender.
Once my initial research and design had been completed. My focus shifted. The most important task was to try and make it simple for a user of Outflash to insert a placeholder. Either into the subject line, or the email body.
All this had to be done at the click of a button. I wanted to reduce the “copy and paste” aspect as much as possible.
Create once. Use existing contact information.
With Outflash. When you compose an email, this will then be used as a template to send multiple emails to a list of your contacts that you have selected.
As mentioned, Outflash has predefined placeholders that you can insert into the subject line and email body.
These placeholders will be updated using the information stored against a contact when Outflash sends each email on your behalf.
At the time of writing this post. Outflash has a button allowing you to insert a contacts first name, last name. Or the name of the company the contact works for, into the email subject or body.
We hope to add more placeholders in the future as our add in matures.
When Outflash sends each email on your behalf. These placeholders will be updated using the information stored against a contact.
Outflash saves a copy of each email it sends for you in your ‘Sent Items’ folder within Outlook. If you open the email, you will see that the placeholders in the email have been updated with the contact information associated to the recipient.
If you have forgot to create a contact. Or are emailing someone only once and are worried about people seeing the placeholders. Don’t worry. If our system can’t find a contact linked to an email address. Our service just removes the placeholder, then send the email as normal.
This may make the content of the email a bit strange to read. We think it is better than not sending the email or leaving placeholders in.
Reduce errors and use your existing app to send email blasts.
So, there you have it. A way to personalise emails with contact information and send email blasts using Outlook.
The Outflash add-in is really easy to install into Outlook. If like me you use Outlook.com while on the go. Then the Outlook desktop app when at home or in the office. You only need to install Outflash once and it will appear in all versions of Outlook.
I hope you like the sound of Outflash. Personally I would love it if you started using the add-in I created. If you do choose to use Outflash. Please drop me an email at email@example.com letting my know how you have found using the service. What you like and dislike about the add-in.
You can find instructions on how to get started with outflash here.
Thanks for reading. Hope to hear from you soon.