Marketing is an ever-evolving field. And while some trends may change over time, the means of email marketing and email marketing tools have remained the same.
Email is a widely used platform for content marketing by B2B or B2C marketers. According to a study, around 87% B2B and 77% B2C marketers use Email as a means to run their marketing campaigns.
Emails can help boost your social media marketing strategies. Yet marketers face challenges while dealing with their marketing tasks. One such challenge is time management. As a business owner, you wear several hats. It becomes hard to spare time for creating an email template and taking care of the follow-up part. In lack of proper tools, marketers may end up with below-average emails that don’t yield results. It further leads to decreased email marketing ROI.
While a lot of companies out there may settle for this situation, they must invest in a tool that helps them simplify the process and make it easier. Now, when we say tools, we don’t necessarily mean paid tools, there are a lot of free email marketing tools that can help businesses save on both time and money.
If you are on a lookout for such solutions, consider testing the one from Outflash a new Outlook email marketing tool.
Get Outflash for free our new email marketing tool for Outlook and Outlook.com
Honorary mentions and Quick links
- Hubspot Email Marketing
- Constant Contact
- Benchmark Email
- Active Campaign
A sneak-peek into the email marketing tools
Hubspot is known for its marketing automation platform. The free email marketing tool that it had launched some time back is a great fit for a business’s email needs. If you are looking to send emails for newly acquired leads, thank you emails after a sale. Or promotional emails for a marketing campaign, the Hubspot Email marketing tool can be of great help.
One of the best features of this tool is its ease of use. Using a drag and drop visual editor and ready-made templates it gets you up and running in no time.
Another attractive feature is its native integration with other Hubspot tools such as the free-forever CRM. When you sign up for an account. You will get access to all these tools so you can create a centralized contacts database, organize lists, manage and track email performance, all from a central account.
Hubspot has both free and paid subscription plans to choose from. With the basic free plan, it offers free email tools and the CRM access with 2000 email sends per month. If you are purchasing a higher tier plan, you will get additional benefits like 1000 contacts, and 5X & 10X email send limits to each one.
Outflash – Outlook Email Marketing Tool
Outflash is a new email marketing tool provider. This email marketing tool is friendly, easy-to-navigate and the intelligent email marketing tools are noteworthy. Using the tool, you can compose a single email that can be sent to multiple contacts at once. You can personalize each email so more and more people open your email. You can also schedule automatic sending and track which person has clicked and read your email.
The simple dashboard works with Outlook’s “New Message” screen. Eliminating the need for moving business contacts from one email service to another. This also means that you won’t need to log in and out of different apps or websites. Thus directly saving you time from sending emails.
You can also make enhancements to the email using the Outlook Add-in and insert links. These links can further be used by the recipient to initiate a certain course of action. And like the first one on the list, Outflash also offers both free and paid subscription plans. If you are opting for the basic version, you will get email personalization and the ability to manage unsubscriptions. As you go further with the paid plans, you get unlimited email access. Email tracking & scheduling, and choice to include and exclude footers.
Omnisend can be the most sophisticated eCommerce marketing platform present on the internet as of now. This email marketing tool helps integrate all your communication platforms in one place. The tool can help you automate email delivery using behavioural triggers and schedule email communication based on your customer’s convenience.
The Omnisend free plan includes email which easily caters to the email marketing needs of small and medium scale businesses. The comprehensive audience insights can be utilized to send out relevant email marketing communication. Some features like the Product Picker are time-saving and can be used to design attractive email newsletters. You can pick all the products you want and include them in your email. And this is not all, this free email marketing tool allows you to include scratch cards, discount coupon codes and gift cards to further improve your email performance. Thus, you get more clicks and more leads.
The free plan, as mentioned, will only give you email campaigns, signup forms, boxes and pop-ups, and email reports. As you go further with the Pro and the Enterprise versions, you get access to more features including push notifications, priority support, email account migration, deliverability support, custom IP Address and more.
“Sender” is yet another email marketing tool which is proven to ensure deliverability. The tool lets you create stunning newsletters even if you are not familiar with the knowledge of HTML. All that you need to do is select a template and customize it according to your preferences. You can use elements like images, videos, and text. You can also create personalized newsletters for each recipient and leave a bigger impression.
The robust analytics that Sender is powered by, are among the top reasons why we have listed it. The tool lets you track who has opened your emails and has clicked on them. It also helps users build buyer profiles based on subscriber actions so you can optimize your existing email strategy and craft compelling offers.
The free plan on Sender gives you the ability to add 2500 subscribers and send up to 15000 emails per month. If you think you need to add more than 2500 subscribers, you can purchase their $216 plan which awards you with 100,000 subscribers and up to 120,000 emails per month. If you think this plan is not enough for you, you can get yourself a customized plan as well. Unlike other tools, where you need to pay a certain fee to access full features, you can access all features here with even the basic plan. The only difference being the number of subscribers and emails.
This email marketing tool was founded in 1995 and has come much farther since then. And this is not where they have stopped. They continue to advance their offerings and grow into new spaces that remain untouched by other providers. The email automation software which Constant Contact is, comes with a 6- day free trial and offers multiple customizations and integration options in a simple and easy-to-use manner.
When you subscribe to their basic plan, you get access to an event management tool and innovative social media tool that lets you create coupons and download them so they can be shared on social media as well. The wide integration feature lets you integrate other apps and services that you are currently using. You also get a wide range of niche-specific templates and a dashboard that helps present the most important email metrics.
Using these metrics you can easily track who has clicked over and opened your email. Additionally, you also get access to live chat, email and phone support. Therefore, this tool works best for small business owners who need something for more than just email marketing. There are two main plans among which you can choose from on their website. The email Plan and the e-mail plus plan. If you have paid for a 6 months duration, you’ll get a 10% discount and 15% if you purchase the 12 months plan.
Sendinblue is an agile email marketing communication platform that features both email marketing and additional functions like customer relationship and landing page creation. The tool consists of over 70 design templates with the help of which its email design functions make it easy to create a great-looking email. These templates are quite responsive and one can easily preview their results to ensure that the design looks exactly the way they want.
Once you are done designing your email, you can use the features like A/B testing and segmented recipient lists to optimize campaigns and target the ideal audience.
This tool was originally built to send transaction-based emails, however now they have combined the power of both email and SMS campaigns into one unique platform. This product has a unique pricing model based on the email volume you decide to have. With the free base plan, you get to send up to 300 emails per day with a limit of 9000 emails per month but to an unlimited number of contacts. As you go ahead with the paid plans like the Lite, essential and premium ones, you unlock up to 120,000 emails per month with no limit to the number of emails you can send. You also get access to some advanced automation features and can add an unlimited number of contacts.
Founded in 2013 by Nathan Barry, ConvertKit targets the section of the market called creators. People like vloggers, bloggers, content creators, authors, Instagram stars, and more serve as the main audience of this tool. The greatest selling points of this email tool is the ease of creating email automation workflows. Although it also depends on a visual builder, you can see how your email sequences perform.
Convert Kit also features a built-in landing page editor using which you can start your email marketing without the need of having a website. You get access to features like in-depth subscriber management, tagging, and email segmentation, etc.
This tool has four different plans based on the number of subscribers you have. If you have up to 1000 subscribers, you can purchase a plan for $29. As the number of subscribers grows, you can proceed to purchase higher plans that give you access to subscribers up to 5k and even more than that, provided you are ready to pay custom pricing.
SendPulse is a multi-channel marketing platform, however, the email marketing tool is the most popular. This tool has several professionally-designed email templates which can be customized using a drag and drop editor. You can set these emails up to be sent automatically at a fixed time or time based on user behaviour, and other factors.
The subscriber rating feature is an excellent way to identify the most valuable subscribers. The tool lets you analyze the open and click rate with the read and unread rate of the subscriber. One can set replaceable text fields to personalize emails by name, gender, age, date of birth, and profession, etc.
This tool is a great option for users to design responsive emails that not only look great but excellent, no matter what screen they are viewed on. Unlike other tools, you can directly edit the email with pictures by adding them right on the platform. You can also add effects, stickers and text to effectively send across your message.
If you purchase the tool you get the option to choose pre-designed templates based on industry, type, and occasion. For the tech-savvy, the code editor can be used to build emails from scratch. The dual-view feature in the tool lets users preview email designs as they go on to edit it. This helps simplify the whole email creation process.
MailChimp is an email marketing tool that you probably would have heard of. The free plan for Mailchimp gets you to access to basic email marketing features like email creation and scheduling. The thing that makes it a great choice for business owners is the smart recommendation feature which provides them with valuable audience insights so they can optimize their marketing efforts. Designing the emails on the platform is much easier compared to other tools. The content manager lets you store your images and files so you can access them safely in the future.
MailChimp also lets you automate emails at crucial steps of the buyer journey so they can send out welcome emails, order confirmations, abandoned cart reminders and so much more. With the basic plan comes the ability to send up to 10000 emails per month. As you grow your requirements, you can opt for essentials, standard and premium plans that let you onboard up to 50,000 subscribers.
Mailer Lite is an email marketing tool that has sophisticated features like the pop-up customizer and the landing page builder. These two features make the tool stand out in the market of free email marketing tools on the internet. Furthermore, features like the drag-and-drop email builder, text editor and a built-in photo editor help create stunning emails. You can also create responsive landing pages to match the emails that you send. This feature improves your chance of getting more lead conversions. One can run split tests on different variations of the email to determine what strategy works the best for clicks and conversions. This email marketing tool provides you with a comprehensive campaign report on the click rate, unsubscribers, email open rate and more to cater for easy email performance monitoring and tracking.
Mailjet gives you access to some intuitive tools so you can build effective email marketing campaigns that perform. You can either customize some pre-designed templates or create responsive emails to impress your consumers. These templates work well with all devices and look as intuitive as they are on the bigger screen. If you are working with a team, you’ll love the platform’s collaborative tools that allow for seamless collaboration between teams and their members.
The tool lets you add some dynamic content so you can create personalized and relevant emails. You can measure results conveniently on the dashboard by comparing it with your efforts. This helps you achieve better results out of your email marketing campaigns. You can integrate the tool with your CRM and manage the mailing list through a single dashboard.
The free plan of Mailjet offers you access to 6000 emails per month with a limit of 200 emails per day. As you advance to the enterprise and premium plans you get access to over 30000 emails without any daily limit and inter-team collaboration.
Moosend is another email marketing tool that lets you automate your email marketing tasks thus saving your time. You can design behavioural email campaigns based on a subscriber’s information and activities. The advanced email segmentation feature of Moosend helps users send highly accurate emails to each subscriber. This helps increase the open rate and click-through rate with the ROI as well.
This email tool provides you with a detailed email performance report so you are aware of the stats and know steps to optimize the campaigns and get even better results. The tool can be integrated with other apps so you can share information between them seamlessly. Now, the interesting part, this is the only email tool that doesn’t include its logo in your emails.
The free plan of Moosend gives you access to
EmailOctopus is a simple yet convenient email marketing tool that runs on the Amazon SES infrastructure. While the free plan offers only some basic features, it does allow for a lot more emails per month (10,000) than other tools. As you advance towards the Pro plan, you can customize the same to get 500,000+ subscribers and more than 5,000,000 emails per month- clearly a lot.
The tool works with any email service provider and you can send as many emails to a subscriber as you like. This makes it a perfect solution for a small agency or business owner. Users can also integrate some third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools.
The simple pre-designed templates can be used or you can also use the drag and drop feature to compose a new email structure that works best on all device types.
Active campaign is an all in one email platform to help you send fewer but performing emails, so you get better results in a short time. The tool makes it easy to segment users and subscribers based on their location, actions, and other data. You can also send SMS messages to the contacts you onboard the tool with the SMS integration feature.
The template editor makes it easier for users to edit and create pretty simple and clear email campaigns. You can also create mobile-friendly sign-up forms to embed in your site.
There is a 14-day trial that allows you to test the service of this tool for 100 contacts and 100 emails. Since there are no refunds, make sure you try the software out and see if it meets your requirements.
The final word
After reading about the free mail marketing tools discussed above, you might have come to an understanding that these email marketing tools come with almost similar features. The only difference is introduced by the number of contacts you can add or the emails that you can send, and the monthly and daily email sending limit.
You can always try the software out, before actually proceeding with buying it so you are sure that you have the right thing for you. Selecting the right thing will ensure that you save critical time and money. Even if you need to upgrade to the paid plans, they are pretty economical and flexible to fit your budget.
If there is some other email marketing tool, which you think we might have missed out on and is good enough to be included in the list. Do let us know in the comments section.
Meanwhile, you can always check out our email addin tool Outflash which simplifies the way you manage your business communication and is an awesome Outlook email marketing tool.